Client: Raydiant
Agency: CoEfficient Labs
Roles: Concept • Design • Motion Graphics
Raydiant helps brick-and-mortar businesses create memorable in-store experiences by transforming their TVs into interactive digital signage that drives messaging, sales, and engagement. By simply plugging Raydiant's hardware into any TV, users have access to their full experience platform where they can create and manage their in-store experience from anywhere.
I am responsible for conceptualizing and executing paid social ads (Facebook, Instagram, Linkedin) for both still images and motion graphics. I first look for references then create concepts and present them to the creative director. Once concepts are approved, I would start working on the execution. I also make sure the ad design meets the brand guidelines and create assets to support the concept if the client didn't provide one.
