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Client: Ouidad
Project: Landing Page
Role: UI Design • Visual Design
Tool: Figma
Ouidad is a curly hair expert who owns a hair care line and a selection of Ouidad salons across the United States, Canada, and Curaçao. Her flagship salons are located in Manhattan (New York) and Santa Monica. Ouidad is currently working with Unilever brand, Sunsilk, as a product Co-creator for the curl variant.
My main role is to work on UI and visual design for Ouidad Education landing page. I make sure the design and layout are clean, easy to navigate, and professional-looking as the client requested. I did work closely with the web developer to make sure the site is working smoothly and functions properly.
The main goal for this site is to generate more sales by having the users come explore the offers, enroll in the classes, and buy Ouidad products.
Ouidad Education offers many certified classes whether in-person, virtual, or on-demand. The classes specialized in training thoroughly understand how to decipher the curl patterns.
The challenges for this project were that the client doesn't provide enough images to add throughout the page. There were too many texts and information that needs to be added to the site. I suggested to the client, without product or model images, it may be intimidating for the users and they might leave the site without even scrolling down. Since we don't have enough images to add throughout the site, I decided to use shapes and a lot of negative space to avoid the text clutter and for a sleek and clean design.
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